Project Overview

I created this brand identity, packaging, and website for my own Ayurvedic practice. The project was an opportunity to design a complete brand ecosystem - from logo and packaging to digital presence and client experience. My goal was to create a flexible system that felt rooted in Ayurvedic tradition while still approachable to modern clients.

Brand Identity

The visual identity was built around three core elements: a hand mark symbolizing touch and healing, a moon motif representing natural cycles, and a warm neutral palette paired with bold contrasts. Together, these formed a simple but flexible design system that could move seamlessly between print, packaging, and web.

Packaging & Products

For a small independent practice, I designed packaging that was cost-effective but still rooted in the brand’s tactile, handmade feel. Early versions leaned heavily on analog tools: hand-stamped logos, embossed tape lettering, and handwritten stickers. These choices gave the products a tactile, personal feel - emphasizing the handcrafted nature of the work.

Web & Digital Presence

To support the business online, I designed and built a Wix site to introduce the brand and sell classes. The sales page carried through the identity with consistent use of the moon phase motif, warm palette, and grounded typography.

The site combined brand storytelling with practical details like class descriptions, costs, sign-up forms, creating a cohesive digital touchpoint that reflected the same care and clarity found in the physical materials.

In Context

The brand was also present in the physical consultation space. Small details, like a table with aromatherapy oils, branded business cards, and a welcoming tea setup, extended the identity into an experiential setting.

Even the “medicine-making station,” where products were blended and bottled, became part of the brand story: shelves lined with raw herbs and oils, alongside the branded packaging, grounding the brand in everyday ritual and practice.