While working at a small, upscale winery on California’s Central Coast (Paso Robles), I created a range of design pieces to support harvest festivals and events. The projects included hand-illustrated tickets, invitations, and apparel that played with visual storytelling and Americana-inspired themes.
A favorite piece was the “blueprint” t-shirt, created while the winery was under construction. It quickly became a best-seller, reprinted multiple times for its playful way of mapping the winemaking process. Another highlight was the letterpress-printed invitations for a vintage Americana–themed harvest festival. Produced by hand on a local press, they were both stunning and unforgettable.
Though created more than 15 years ago, this work reflects my early explorations in graphic design, narrative visuals, and brand storytelling.
